Why Doesn’t Training Always Change Behaviour?

EXPERIENCE SHARED | Lesson 02

One lesson at a time.

There is something I have observed many times over the years while working with sales teams, managers, and professionals across the healthcare and pharmaceutical sectors in Cyprus and beyond.

A group of professionals attends a training workshop. They participate enthusiastically, exchange ideas, practise new approaches and leave feeling motivated, confident, and ready to apply what they have learned.

• The feedback is excellent
• The trainer is happy
• The participants are happy
• The manager is happy.
• Everything suggests that the training has been a …