Targeted Selling Skills Workshop

Successful selling begins with mastering strategies that build strong relationships, uncover real customer needs, and communicate your brand value meaningfully.

In the pharmaceutical sector, promotion is a face-to-face delivery of key marketing messages. It is the art of selling that truly sets great brands and teams apart.

Targeted Selling transforms traditional selling approaches by placing the patient — not the product — at the center. This shift requires a fresh mindset, especially for teams accustomed to older models. Every workshop is therefore carefully designed around the team’s unique context, ensuring relevance and immediate applicability.

Why Targeted Selling Now?

With the introduction of the new Healthcare System in Cyprus, pharmaceutical companies face several challenges:

• Limited physician time
• Increased number of medical representatives
• Growing competition

Targeted Selling helps teams stay ahead by exploring the selling process from every angle:

• The objective
• The customer
• The patient
• The messages
• The product

Before each workshop, we take time to understand the team’s goals, dynamics, and daily challenges. This ensures the experience is tailored, practical, and directly aligned with what each team needs most.

A Workshop Full of Energy, Interaction & Real Engagement

From the moment participants enter the room, the workshop atmosphere is lively and collaborative. Participants are fully immersed in practical exercises that bring each concept to life.

Hands-on learning is at the core of the program, and every practical exercise has a clear purpose. Activities are designed to practice specific skills while simultaneously enhancing the role the team plays in Targeted Selling.

Role plays allow participants to openly exchange experiences, discuss challenges, and experiment with new techniques in a safe, supportive environment.

Creative props are introduced to spark new ways of thinking and illustrate patient-centered communication in a playful, memorable way.

Participant Feedback Speaks for Itself

Participants consistently share how much they enjoy the high level of interaction, communication, and energy throughout the two-day experience:

• “We learned new methods to promote our products!”
• “The interaction and engagement kept us motivated all the way.”
• “Great communication and immediacy.”
• “The examples helped us understand the concepts clearly.”
• “We exchanged real experiences and learned from each other.”
• “Very approachable and practical.”

Watching participants shift from
“This feels so different — can we really do this?”
to
“This makes perfect sense and I want to try it right away!”
is the highlight of every workshop.

Celebratory moments arise naturally — participants cheer and express excitement as they master new techniques.

What Participants Leave With

By the end of the workshop, participants leave with:

• ✅ Renewed motivation
• ✅ Greater confidence
• ✅ Practical tools and new ideas
• ✅ A mindset focused on truly understanding and helping patients

By placing the patient at the center, sales teams naturally strengthen connections with customers and improve message effectiveness.

Support Beyond the Workshop

As with most of our programs, we return three months later to reflect together on what worked, what can be improved, and how to keep the momentum going.

If you’re ready to elevate your team’s selling skills through a dynamic, interactive, and deeply engaging learning experience, we’re here to support you.

📩 Contact us today to discuss your team’s needs and how we can tailor the right workshop for you.