Targeted Selling Skills Workshop

Successful selling begins with mastering strategies that build strong relationships, uncover real customer needs, and communicate your brand value meaningfully.

In the pharmaceutical sector, promotion is a face-to-face delivery of key marketing messages. It is the art of selling that truly sets great brands and teams apart.

Targeted Selling transforms traditional selling approaches by placing the patient — not the product — at the center. This shift requires a fresh mindset, especially for teams accustomed to older models. Every workshop is therefore carefully designed around the team’s unique context, …